reimagining the relationship between agriculture retailers and their customers.
agrantis GmbH
I led the product development for a new startup, building a platform and marketplace for the agriculture sector. I established the team and brought the product to market. As of 2024 we had onboarded 10 agriculture suppliers to our platform across Germany.
agrantis, The mobile first agriculture marketplace.
…deep understanding of the practicalities of software development, combined with his thoughtfulness and problem-solving skills, enabled him to design clear and efficient solutions for the application's UX.
Matthias Kunh, CEO
case study highlights
I redefined the problem definition from the co-founders, challenging requirements and managing an external design company to create an MVP that met user requirements, gathered from interviews with the founders and their connections with farmers and retailers.
I established and led an in-house team of developers and designer, overseeing the implementation of the design, technical direction and ongoing development of the product.
I championed the creation of Agrantis’ design system, and atomic reusable elements which we implemented across our 4 applications for farmers and retailers on mobile and web.
As part of the offering I created bespoke integrations with retailers ERP systems, implementing an event sourcing and queuing system for data ingestion into our platform.
I prioritised an ‘offline-first’ mobile app, strategically supporting end users when on location away from their main office. This required implementing an advanced system to pre-generate data binaries for a fast first-time user experience and sync change sets when coverage allowed.
deep dive
agriculture checkout flows
A consistent and unique order creation experience was required across both mobile and web for Farmers and Sales representatives.
This was a unique user flow with complex technical requirements;
- Brandable checkout flows for each retailer on the platform
- Support for loose and unpackaged items without fixed dispensing quantities and quantity based pricing.
- Support for schedulable pickup and delivery options that itegrated with retailers specific logistic requirements.
- Support for Multiple payment options, account and contract based ordering.
- Integration of BNPL services like Klarna and Billy.
- Support for dynamic pricing by the Sales team for specific order volumes and custom customer prices.
- Complete integration with legacy ERP systems of retailers.
